Simplewear, Inc. (“Simplewear,” “Company”, “we”, “us” or “our”) is committed to protecting the privacy of visitors to our website located at (the “Site”). This Privacy Policy (“Policy”) explains how we may collect, use, share and otherwise process information in connection with the Site and our services, and the rights and choices that may be available to you with respect to your information. If you do not agree to the terms of this Policy, you must immediately cease your use of the Site. We may update this Policy from time to time, and your use of the Site constitutes your express acceptance to the terms of the then-posted version of this Policy.

Information Collection

We collect personal information you provide to us, or that we receive from marketing partners, social media platforms, and other publicly-available sources. The personal information we collect includes, without limitation: 

  • Contact data, such as your name; your email address; and your phone number.
  • Account data, such as your username and password that you may set to establish an online account with us. 
    • If you choose to login to the Site via a third-party platform or social media network, we may collect information from that platform or network.  You can read more about your privacy choices with respect to such platforms in the “Options” section below.
  • Feedback, such as information you provide, and content that you upload when you contact us with questions, feedback, upload attachments, or otherwise correspond with us online (including on our social media pages).
  • Payment data, such as credit card number and expiration date, account number, and billing and shipping addresses.
  • Transaction data, such as details about the products you browse and the purchases you make on our Site.
  • Engagement data, such as your preferences for receiving communications about our activities and publications, and details about how you engage with our Site and communications. 
  • Automatically collected data. We, our service providers and third party advertising partners use cookies, beacons, pixel tags and other tracking technologies to automatically log information about you, your computer or mobile device, and your activity over time on the Sites and other online services, including:
    • Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, device identifier (such as the Google Advertising ID or Apple ID for Advertising), the website you visited before browsing our Site, and general location information such as city, state or geographic area.
    • Online activity data, such as browsing history, search history, whether you clicked on or opened one of our emails, which of our pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Please visit the “Options” section of this Privacy Policy for information on how to disable or opt-out of cookies and similar technologies. 

You may refuse to provide certain personal information, but some parts of the Site may not be fully available or functional without submitting such information. 

Use of Information

We use your personal information for the following purposes: 

Operations.  We use personal information to operate the Site and provide related services, including to:

  • provide, operate and improve the Site and our services
  • manage and fulfill the orders you’ve placed on the Site
  • establish and maintain your account on the Site
  • facilitate your login to the Site via third-party identity and access management providers
  • enable security features of the Site, such as by sending you security codes via email, and remembering devices from which you have previously logged in
  • communicate with you about the Site or your orders, including by sending you announcements, updates, security alerts, and support and administrative messages
  • communicate with you about events or contests in which you participate
  • understand your needs and interests, and personalize your experience with the Site and our communications
  • respond to your requests, questions and feedback
  • protect the security of the Site and our systems
  • provide you with customer support when needed. 

Research and development.  We may analyze use of the Site to analyze and improve the Site and our services, and to develop new products and services, including by studying user demographics and use of the Site. 

Marketing.  We may send you Simplewear-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the “Opt out of marketing” section below.

Advertising. We may also work with third party advertising partners who use cookies and similar technologies to deliver targeted advertising that is displayed on unaffiliated websites, to measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. These advertisements are delivered by our advertising partners and may be targeted based on your use of the Sites or your activity elsewhere online.

Compliance, fraud prevention, and safety.  We may use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities, and as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Site; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect, by removing the information that makes the data personally identifiable to you. We may use and share such anonymous, aggregated or de-identified data for any purpose we deem appropriate, including without limitation to maintain and improve the Site and our current and future products and services.

Sharing of Information

We may share personal information with:

Service providers.  We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate the service (such as payment, customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Policy, and are prohibited from using or disclosing your information for any other purpose.

Advertising partners. We may enable advertising partners to automatically collect information directly from our Site for targeted marketing purposes.

Other users of the Site and social media.  We may provide functionality that enables you to disclose personal information to other users of the Site or certain social media platforms. For instance, when you create a registry, users of the Site may locate your registry and view your name, registry items, and certain event details. We may also allow you to share your purchases and your registry information with social media platforms, such as Facebook. We do not control how other users or third parties use any personal information that you make available to other users or third party platforms.

Authorities and others. We may also share personal information with third parties: (i) for our compliance, fraud prevention and safety purposes, including in connection with a court order, subpoena, government investigation, or when otherwise required by law; and (ii) in connection with, or during negotiation of, a corporate sale, merger, acquisition, or similar event. 


Opt out of marketing communications. If at any time you wish to opt-out of future newsletters or other promotional emails, you may click the “unsubscribe” link in the email or otherwise contact us at Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.  

Access, update or delete information. If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account. You may delete your account or your registry by contacting us at

Cookies & browser web storage.  Most browsers let you remove or reject cookies.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  Please note that if you set your browser to disable cookies, the Site may not work properly.  Similarly, your browser settings may allow you to clear your browser web storage.  

Advertising choices.   You can limit use of your information for interest-based advertising by:

  • Browser settings.  Blocking third-party cookies in your browser settings.
  • Privacy browsers/plug-ins. By using privacy browsers or ad-blocking browser plug-ins that let you block tracking technologies. 
  • Platform settings. Google and Facebook offer opt-out features that let you opt-out of use of your information for interest-based advertising:
  • Ad industry tools.  Opting out of interest-based ads from companies participating in the following industry opt-out programs: 
  • Mobile settings.  Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • You will need to apply these opt-out settings on each device from which you wish to opt-out.  

    Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked to above. 

    Do Not Track.  Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals.  To find out more about “Do Not Track,” please visit

    Third-party platforms or social media networks. If you choose to connect to the Site via a third-party platform or social media network, you may have the ability to limit the information that we may obtain from the third-party at the time you login to the Site using the third-party’s authentication service or otherwise connect your account. Subsequently, you may be able to control your settings through the third-party’s platform or service. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third-party.

    Information about Children

    The Site is not intended for use by children under 13 years of age. If we learn that we have collected personal information through the Site from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it. We encourage parents or guardians with concerns to contact us. 


    We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. 

    Third Party Sites

    The Site contains links to third party websites. We cannot control, and take no responsibility for, the content or privacy practices of such third-party websites. Please carefully review the privacy policy and any other applicable terms for such third-party websites.


    If you have any further questions concerning this Policy, please contact:

    • Email: 
    • Mail: 48 West 38th Street, 10th Floor NY NY 

    Policy Updates

    We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the Service.  Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.